Why Your Small Business Struggles to Make Sales (And How to Fix It)

Many small businesses invest time and money into building websites and content, but still struggle to convert visitors into paying customers. Even if tools like PageSpeed Insights report good website speed and SEO scores, the reality can be very different. Below, we break down common technical and content mistakes that can silently sabotage your sales and how to fix them.

1. Overusing Your Focus Keyword

One common mistake is using your focus keyword both in section titles and within paragraphs excessively. For example, if “Affordable Web Design Service” appears repeatedly in headings and paragraphs, it can confuse search engines or even be flagged as keyword stuffing.

Fix:

• Use the focus keyword once in the main <h1> heading.
• Include related variations or synonyms naturally throughout your content.

2. Incorrect Heading Structure

Another SEO issue is having multiple <h1> tags on a single page. You might see two <h1> tags, 10+ <h2> tags, and 40+ <h3> tags. This breaks the hierarchy and confuses search engines about your page’s primary topic.

Fix:

• Use one <h1> per page for the main focus keyword.
• <h2> for main sections, <h3> for sub-sections.
• Include the focus keyword in one subheading where relevant.

3. Content vs. Images

Pages with lots of text but very few images reduce readability and engagement. Users skim content and prefer visual breaks, while search engines use images for context and indexing.

Fix:

• Add images, infographics, or icons every 300–400 words.
• Ensure images are compressed for fast loading.

4. Missing or Incorrect Alt Tags

Alt attributes for images are critical for accessibility, SEO, and context for Google Images. Missing or irrelevant alt text reduces page value.

Fix:

• Add descriptive alt tags for all images.
• Include the focus keyword naturally in 1–2 image alt texts.

Example:

<img src="https://example.com/images/web-design-example.webp" alt="Affordable Web Design Services Example">

5. Incorrect Keyword Linking

Linking only part of a focus keyword (e.g., “Design” instead of “Affordable Web Design Service”) is a serious SEO and UX issue. It splits the keyword and loses anchor text context.

Fix:

• Always hyperlink the full relevant phrase.
• Ensure the anchor text is descriptive and contextually relevant.

Example:

<a href="https://example.com/affordable-web-design-service/">Affordable Web Design Service</a>

6. Misconfigured Schema

Yoast generates schema automatically, but errors like "@type": "NewsArticle" on non-article pages or "about": {"@id": "#organization"} instead of topic info can confuse Google. Missing "keywords" or "headline" reduces semantic clarity.

Fix:
Use this corrected JSON-LD schema for your service page with placeholder URLs:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://example.com/home/",
      "url": "https://example.com/home/",
      "name": "Affordable Web Design Services | YourCompany",
      "headline": "Affordable Web Design Services | YourCompany",
      "description": "Affordable Web Design Services: responsive websites, lifetime support & money-back guarantee.",
      "image": "https://example.com/images/placeholder-image.jpg",
      "inLanguage": "en-US",
      "isPartOf": { "@id": "https://example.com/#website" },
      "publisher": { "@id": "https://example.com/#organization" },
      "about": {
        "@type": "Thing",
        "name": "Affordable Web Design Services",
        "description": "Professional and affordable web design services for small and medium businesses."
      },
      "keywords": [
        "Affordable Web Design",
        "Responsive Websites",
        "YourCompany",
        "Web Development"
      ],
      "datePublished": "2025-10-27T00:00:00+00:00",
      "dateModified": "2025-10-27T00:00:00+00:00"
    },
    {
      "@type": "Organization",
      "@id": "https://example.com/#organization",
      "name": "YourCompany",
      "url": "https://example.com/",
      "logo": {
        "@type": "ImageObject",
        "url": "https://example.com/images/logo-placeholder.png",
        "width": 150,
        "height": 45
      },
      "sameAs": [
        "https://facebook.com/yourcompany",
        "https://twitter.com/yourcompany",
        "https://linkedin.com/in/yourcompany"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://example.com/#website",
      "url": "https://example.com/",
      "name": "YourCompany.com",
      "description": "Affordable Web Design & Development",
      "inLanguage": "en-US"
    }
  ]
}
</script>

Conclusion

Even if your website speed and SEO structure scores look good in tools like PageSpeed Insights, these hidden issues — heading misuse, image alt problems, mislinked keywords, and schema misconfigurations — can prevent your site from ranking and converting visitors.

Fixing these technical and content-level issues is crucial for boosting both SEO performance and user engagement.

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